By Nicholas J. G. Winter
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Additional info for Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion (Studies in Communication, Media, and Public Opinion)
Although people vary in their endorsement of these views, it is important to note that everyone is aware of those attributes—prejudiced and unprejudiced alike. Devine, for example, shows that both highly racially prejudiced people and less-prejudiced people are equally aware of cultural racial stereotypes (1989; Devine and Elliot 1995). For some, this schema also includes a relationship or structural linkage that suggests that blacks are poor because they face discrimination and limited opportunities.
When framing is explicit, an individual can consider and decide the relevance of a particular way of evaluating an issue. For implicit framing and evaluation, the relevance or applicability of a particular schema is conditioned by the congruence between the structures of the schema and the issue. Implicit framing works, therefore, by constructing the issue in a way that is congruent with a particular schema. This allows an implicit analogy to be created between the issue and the schema; this analogy transfers evaluations from the schema to the issue, aΩecting opinion.
Although the basic social identity processes are fairly constant across types of groups, the stories that develop out of them can vary considerably. Intergroup ideologies are shaped in the ﬁrst case by the structure of relations among groups. Tajfel argues, for example, that a permeable social hierarchy can lead to ideologies of individualism and social mobility in which members of a devalued group seek to join the dominant group, rather than vilify it. Conversely, rigid hierarchy can foster paternalistic or “separate but equal” ideologies that mask the inequalities in very diΩerent ways.
Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion (Studies in Communication, Media, and Public Opinion) by Nicholas J. G. Winter
Categories: African American Studies