By Richard K. Miller, Kelli Washington
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Extra resources for Consumer Marketing 2014-2015
Org) member companies reported in-theater ad revenue of $636 million in 2012. S. ) On-screen commercials accounted for 93% of cinema ad revenue. Off-screen advertising includes concession-area marketing and in-lobby product sampling promotions. In 2012, 161 new brands advertised in cinemas, with the most new brands coming from these categories: Business & Consumer Services (36); Retail (19); Travel, Hotels & Resorts (13); Automotive (12); Entertainment & Amusements (12); Toys & Games (11); Foods & Food Products (11); and TV Networks (9).
O, The Oprah Magazine 3. Cosmopolitan 4. Real Simple 5. HGTV 6. Car and Driver CONSUMER MARKETING 2014-2015 • 53 • 7. 8. 9. 10. Martha Stewart Living Maxim+ Magazine InStyle Esquire News Apps 1. The Economist 2. Zinio - 5,000+ Digital Magazines 3. The New Yorker 4. National Geographic 5. Time 6. Wired 7. Popular Mechanics 8. S. 9. Mac Life Magazine 10. Bloomberg Businessweek Health and Fitness Apps 1. Men’s Health 2. Women’s Health 3. Runner’s World 4. Self 5. Fitness 6. Prevention 7. ShapeMag 8.
S. S. advertising spending in 2012 was approximately $250 billion. S. 5 Market Resources Advertising Age, 711 Third Avenue, New York, NY 10017. (212) 210-0100. com) eMarketer, 75 Broad Street, 31 st Floor, New York, NY 10004. (212) 763-6010. com) Kantar Media, 100 Park Avenue, 4th Floor, New York, NY 10017. (212) 991-6000. com) ZenithOptimedia, 299 West Houston Street, 11 th Floor, New York, NY 10014. (212) 859-5100. com), found that 71% of consumers feel positive about the advertising sector, 67% of consumers feel positive about the advertising they see around them, 57% of consumers say advertising gives them something to talk about, and 39% of consumers say they love advertising.
Consumer Marketing 2014-2015 by Richard K. Miller, Kelli Washington
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