By La Verne Abe Harris
Engineers and technologists frequently function from a worldview of "ones and zeros." The undertaking of this e-book is to interject the colourful international of inventive pondering to assist engineers and technologists discover ways to imagine and paintings another way. therefore, "idea engineering" turns into the driver, remodeling engineers and technologists into innovators and marketers, utilizing case reports and anecdotes from first-hand event. the cloth during this publication is geared up to take the reader via easy techniques and methods of inventive pondering and innovation, to higher resolve engineering and technological demanding situations. It offers an total figuring out of who, what, why, whilst, and the way "idea engineering" can rework a person and an organization to formulate and observe the easiest chances. the objective viewers is university-level scholars and practitioners, in particular higher department undergraduates and graduate scholars in engineering schooling, business engineering, engineering expertise, technological know-how, and expertise; after which engineering practitioners from an engineering, expertise, or technological know-how historical past. it may be bought separately as a textual content, specialist alternate or reference identify, or accessed inside of a suite libraries businesses could purchase. moreover, the cloth during this publication can complement coursework in enterprise, verbal exchange, administration, and utilized inventive arts. As a center or supplemental textual content, it is going to make a good starting place for a one-credit course-or part of any three-credit capstone layout path or seminar-stressing inventive considering and innovation. it can even be an excellent evaluate for any layman drawn to studying approximately artistic pondering and innovation.